When you are on low budget campaigns on PPC, you cannot bid on multiple keywords to get results. Geolocation settings are also important for businesses selling goods and services from a physical location to set optimal working hours of their operations. If you can spend $150 per month, which implies $5 per day. The quality score has a direct link to the success of your PPC campaign and therefore, it makes sense to invest time to optimize your ad copy.īefore starting with the campaign creation and actual investment, project your result in advance to keep realistic goals.Ī low budget is not a cash cow but a relative term.įor instance, enter your maximum of the low-budget spend for a single day. The quality of ad text is a major contributor to build your Quality score. A poor ad copy will not bring you desired returns while a better ad copy will appeal to your audience, increase your click-through rate (CTR), and Quality Score. One of the best ways to save money on Google Adwords is by writing a better ad copy. A low budget PPC campaign will also lead to effective results. You don’t need a big budget to generate sales. It is common to believe that you need higher investment for higher returns. It is looking for your investment to pay off than making zero dollar profit. It is compelling but intimidating as well.Įssentially, it is gambling. This means an advertiser can expect to make double the money invested on this platform but there is no guarantee. On average, Google Ads advertisers receive $2 revenue on every $1 spent.
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